Types of cookies used by Google
Managing cookies in your browser
A cookie is a small text file sent to your browser by the website you are visiting. Through this cookie, the website remembers information about your visit. This may enhance the usefulness of this site to you and make your next visit easier.
TYPES OF COOKIES USED BY GOOGLE
Some or all of the cookies described below may be stored in your browser. To manage how cookies are used, you can refuse the use of certain cookies through your Google personalization settings at any time by going to g.co/privacytools. You can also manage cookies in your browser (some browsers for mobile devices may not offer this option, however). For example, if you are using the Google Chrome browser, you can consult the chrome: // settings / cookies page.
Functional cookies allow users to interact with a service or site to access its essential functionalities. Features considered essential to the service include preferences (such as choice of language), product optimizations that help maintain and improve the service, and the retention of information about a user's session (such as content from a user). 'a basket).
Some cookies are used to store a user's preferences. For example, a cookie called "NID" is saved in the browser of most users of Google services. This cookie contains a unique identifier to remember your preferences and other information, such as the choice of language, the number of search results to display per page (for example, 10 or 20) and the desired state for the filter. Google SafeSearch (on or off). "NID" cookies expire six months after their last use. YouTube uses a cookie named "VISITOR_INFO1_LIVE" for a similar purpose, and in order to detect and fix problems with the service.
YouTube uses the "PREF" cookie to store information such as user preferences for page setup and playback (autoplay, shuffle content, and player size). In YouTube Music, these preferences include volume, repeat mode, and autoplay. This cookie expires eight months after its last use.
Some cookies are used to maintain and improve the user experience during a specific browsing session. For example, YouTube uses the "YSC" cookie to remember the data entered by the user and to associate the actions of the user with it. This cookie remains active as long as the user's browser is open. The "pm_sess" cookie is also used to maintain a user's browsing session and remains active for 30 minutes.
Some cookies improve the performance of Google services. For example, "CGIC" cookies improve the generation of Google search results through autocomplete based on the user's initial request. This cookie remains active for six months.
Security-related cookies are used to authenticate users, prevent fraud and protect Internet users who interact with a service.
Some cookies are used to authenticate users and ensure that only the account holder can access them. For example, "SID" and "HSID" cookies contain, in encrypted and digitally signed form, the user's Google account ID as well as the date and time of their last connection. Combined, these cookies allow us to block many types of attacks, such as attempted data theft when filling out forms in Google services.
Some cookies are used to prevent spam, fraud and abuse. For example, the "pm_sess" and "YSC" cookies make it possible to ensure that the requests made in a browsing session come from the user and not from other sites. These two cookies prevent malicious sites from impersonating the user and acting without his knowledge.
Cookies used for analytical purposes help collect data to better understand Internet user interactions with a particular service. This information enables the services to provide better quality content and features that improve the user experience.
Google services also use these analytics cookies, as well as other cookies, such as "NID" in Google search and "VISITOR_INFO1_LIVE" on YouTube.
We use the "NID" cookie to present Google Ads ads in Google services to users who are not logged in.
We use "IDE" and "ANID" cookies to serve Google Ads ads to users on non-Google sites.
Other Google services such as YouTube may also use these cookies and "VISITOR_INFO1_LIVE" type cookies to improve the relevance of the advertisements displayed.
If you have enabled personalized ads, the "ANID" cookie is used to remember this setting. It remains active for 13 months in the European Economic Area (EEA), the United Kingdom and Switzerland, and for 24 months everywhere else. If you have disabled personalized ads, the "ANID" cookie will be used to save this setting until 2030. The "NID" cookie expires six months after it was last used. The "IDE" cookie remains active for 13 months in the EEA, the United Kingdom and Switzerland, and for 24 months elsewhere.
Some cookies used for advertising are intended for users who log in to access Google services. A "DSID" cookie, for example, is used to identify a user logged into their Google account on non-Google sites and to remember their ad personalization preferences. This cookie remains active for two weeks.
Businesses can use Google's advertising platform to advertise on Google services, as well as on partner sites.
Some cookies allow Google ads to be displayed on third-party sites and are set in the domain of the website you are visiting. For example, "_gads" cookies allow sites to display Google ads, including personalized ads. Cookies that begin with "_gac_" come from Google Analytics. Advertisers use them to measure user activity and the performance of their advertising campaigns. The "_gads" cookies remain active for 13 months and the "_gac_" cookies for 90 days.
Some cookies are used to measure the performance of campaigns and advertisements as well as the conversion rates of Google ads on a site you visit. Take the example of cookies that start with "_gcl_". They come from Google Analytics and their main purpose is to help advertisers determine how often users who click on their ads end up performing an action on their site (making a purchase, for example). The cookies used to measure conversion rates are not used to personalize advertisements. The "_gcl_" cookies remain active for 90 days.
Cookies used for personalization improve the user experience by providing personalized features and content.
Depending on the settings you have defined at g.co/privacytools, some cookies allow you to benefit from more relevant recommendations in a service. For example, "VISITOR_INFO1_LIVE" enables personalized recommendations on YouTube based on previous views and searches. The "NID" cookie enables personalized autocomplete features in Google search. These cookies expire six months after their last use.
MANAGEMENT OF COOKIES IN YOUR BROWSER
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